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Marketing Your Professional Services

COURSE NO: K02-001
Marketing Your Professional Services
Note: New Jersey, New York, Ohio and Pennsylvania Professional Engineers: This course does not qualify for PDH credit by your State Licensing Board. For complete information, please visit the websites of the NJNYOH and PA State Licensing Boards.
Course Highlights

This online engineering PDH course explains how to market your professional services especially if you not sure about how to get started. It will give you an understanding of why most businesses fail and how to develop a marketing strategy.


You will learn how to select the target market best suited for your situation, how to define the mix of services you will offer, guidance on creating a mission statement, identifying your core competencies, how to do a competitive market analysis and how to analyze the market for potential opportunity. Finally, there is a worksheet that brings all of these elements together to help you take the first step in changing your dreams of starting a consulting service to reality.

This 2 PDH online course is intended for all professional entrepreneurs including engineers, project managers, operation managers and business developers interested in gaining a better understanding on how to market their professional services.

Learning Objectives

This PE continuing education course is intended to provide you with the following specific knowledge and skills:

  • List the top ten reasons why business fail
  • Define the concept of marketing as it relates to offering professional services
  • Define a marketing mix that is customized for their unique professional skills and abilities
  • Identify the core competencies that would give them a competitive advantage in the marketplace
  • Conduct a competitive analysis of their potential market place
  • Conduct a market opportunity analysis of their potential marketplace
Course Document

In this professional engineering CEU course, you need to review the document titled "Marketing Your Professional Services".

To view, print and study the course document, please click on the following link(s):
Marketing Your Professional Services (621 KB)
Course Quiz
Once you complete your course review, you need to take a multiple-choice quiz consisting of fifteen (15) questions to earn 2 PDH credits. The quiz will be based on the entire document.


The minimum passing score is 70%. There is no time limit on the quiz, and you can take it multiple times until you pass at no additional cost.
Certificate of Completion

Upon successful completion of the quiz, print your Certificate of Completion instantly. (Note: if you are paying by check or money order, you may print your Certificate of Completion after we receive your payment.) For your convenience, we will also email you your Certificate of Completion. Also, you can log in to your account at any time to access and print your Certificate of Completion.

To buy the course and take the quiz, please click on: