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Marketing Your Professional Services

COURSE NO: K02-011
PDH CREDIT: 2
COURSE PROVIDER: Richard Grimes
Marketing Your Professional Services
Note: New Jersey, New York, Ohio and Pennsylvania Professional Engineers: This course does not qualify for PDH credit by your State Licensing Board. For complete information, please visit the websites of the NJNYOH and PA State Licensing Boards.
Course Highlights

This online engineering PDH course provides information on marketing of professional services and presents effective marketing strategies that help in understanding the continuously changing market from multiple perspectives.

 

As a product is ready to be sold, marketing services are necessary to introduce it to its specific market in the best and most presentable way possible. Most marketing tactics, tools and talents evolve so rapidly and over certain period of time they become practically obsolete. However, the strategy and effort used to prepare products, especially for intangible professional services are timeless and of great importance. Learning marketing principles is crucial to maximizing the potential for success. It is important to develop the skills and describe its uniqueness especially from a customer’s perspective. Once the clear, crisp and concise skills package for presenting services to a desired audience is established, it becomes amazingly easy to develop a long term and an effective market strategy.

 

This 2 PDH online course is applicable to professional entrepreneurs, engineers, business developers, project and operation managers who are interested in learning more about marketing their professional services.
Learning Objectives

This PE continuing education course is intended to provide you with the following specific knowledge and skills:

  • Familiarizing with the concept of marketing as it relates to offering professional services
  • Understanding the marketing mix that is customized for unique professional skills
  • Learning how to develop an effective marketing strategy
  • Learning about competitive and market opportunity analysis of a potential marketplace
  • Exploring core competencies that result in a competitive advantage in the marketplace
Course Document
In this professional engineering CEU course, you need to review the course document titled, “Marketing Your Professional Services”, which is prepared by Richard Grimes, MPA, CPT.
To view, print and study the course document, please click on the following link(s):
MARKETING YOUR PROFESSIONAL SERVICES (1.55 MB)
Course Quiz
Once you complete your course review, you need to take a multiple-choice quiz consisting of fifteen (15) questions to earn 2 PDH credits. The quiz will be based on the entire document.
The minimum passing score is 70%. There is no time limit on the quiz, and you can take it multiple times until you pass at no additional cost.
Certificate of Completion

Upon successful completion of the quiz, print your Certificate of Completion instantly. (Note: if you are paying by check or money order, you will be able to print it after we receive your payment.) For your convenience, we will also email it to you. Please note that you can log in to your account at any time to access and print your Certificate of Completion.

To buy the course and take the quiz, please click on: