Marketing Your Professional Services
This online engineering PDH course provides information on marketing of professional services and presents effective marketing strategies that help in understanding the continuously changing market from multiple perspectives.
As a product is ready to be sold, marketing services are necessary to introduce it to its specific market in the best and most presentable way possible. Most marketing tactics, tools and talents evolve so rapidly and over certain period of time they become practically obsolete. However, the strategy and effort used to prepare products, especially for intangible professional services are timeless and of great importance. Learning marketing principles is crucial to maximizing the potential for success. It is important to develop the skills and describe its uniqueness especially from a customer’s perspective. Once the clear, crisp and concise skills package for presenting services to a desired audience is established, it becomes amazingly easy to develop a long term and an effective market strategy.
This 2 PDH online course is applicable to professional entrepreneurs, engineers, business developers, project and operation managers who are interested in learning more about marketing their professional services.
This PE continuing education course is intended to provide you with the following specific knowledge and skills:
- Familiarizing with the concept of marketing as it relates to offering professional services
- Understanding the marketing mix that is customized for unique professional skills
- Learning how to develop an effective marketing strategy
- Learning about competitive and market opportunity analysis of a potential marketplace
- Exploring core competencies that result in a competitive advantage in the marketplace
Upon successful completion of the quiz, print your Certificate of Completion instantly. (Note: if you are paying by check or money order, you will be able to print it after we receive your payment.) For your convenience, we will also email it to you. Please note that you can log in to your account at any time to access and print your Certificate of Completion.